Compounding Growth Engine Earns Agency 167% More Qualified PPC Leads

“We have a unique situation because attribution is probably the biggest pain point for our clients and they don’t even know it. So we can’t even sell them on attribution because they don’t know what it is. But when we install WhatConverts for our clients, get more accurate reporting, and send accurate data back to their ad accounts, they’re seeing amazing growth.”

Case Study

• Agency: Klatch
• Client: Medical Clinic
• Software: WhatConverts

When you think about growth in digital marketing, most agencies work in linear progressions — reviewing performance weekly or monthly, making adjustments, and hoping for incremental gains. But what happens when you remove the delays between data, decisions, and action?

For Klatch, a UK-based marketing agency specializing in the medical industry, the answer was transformative. By leveraging WhatConverts to create a real-time optimization loop between their clients’ lead data and Google Ads, they turned routine campaign tweaks into hundreds of micro-optimizations every single day. The result? Compound growth — not just better performance over time, but acceleration that builds on itself.

In just three months, Klatch helped one of their private healthcare clients achieve a staggering 167% increase in patient leads, shattering previous records and helping the clinic reach full capacity. And it all started with a smarter way to manage lead data.

The Challenge: Overcoming Skepticism in Healthcare Marketing

For agencies in the healthcare space, trust is both hard-earned and easily lost. Klatch knew this all too well.

Their typical client came to them wary, shaped by poor past experiences with other agencies that promised leads but only delivered noise. The problem wasn’t just volume—it was a fundamental disconnect between marketing-reported numbers and what the clinic actually experienced on the ground.

“The marketing agency and clinical healthcare relationship is typically pretty unstable. They’re seeing their numbers internally, and because most agencies report all calls as leads, the marketing numbers are never the same. That relationship usually becomes strained within about three months.”

Clinics were frustrated by inflated lead reports that didn’t align with their internal patient bookings. Klatch needed to bridge this gap fast — and they understood that winning trust meant delivering not just more leads, but better leads and unprecedented growth.

The Solution: Building a Real-Time Optimization Engine with WhatConverts

Before WhatConverts, Klatch relied on Google Ads’ standard click-to-call conversion tracking. Not only was it cumbersome to set up through Google Tag Manager, but it also lacked the depth of insight needed to qualify leads properly.

“Before we used WhatConverts, we were using your typical Google Ads click-to-call conversions, which can be tricky to set up and doesn’t give anywhere near the same level of data and insights.”

WhatConverts changed everything.

By integrating WhatConverts’ Lead Intelligence and powerful Google Ads integration, Klatch engineered a feedback loop that could optimize itself continuously and automatically — all without waiting for manual analysis.

Step 1: Capturing Rich Lead Data

WhatConverts provided instant visibility into call and form lead quality. Klatch could use metrics like call duration and AI-powered keyword analysis to determine lead intent, separating casual inquiries from serious patient prospects.

Lead Quality Data

Automated Keyword Analysis

Step 2: Automating Qualification

Using custom rules inside Lead Intelligence, Klatch automated the process of qualifying or disqualifying leads. Instead of manually sifting through data, the system applied Klatch’s criteria instantly.

“The thing that really helps with our clients is the Lead Intelligence. I use it for all my clients. Setting it up is the first thing I do.”

For example, Klatch could set up a rule that automatically marked calls over 90 seconds and where a certain keyword was mentioned as quotable:

Step 3: Real-Time Feedback to Google Ads

Here’s where the compounding magic happened. With the WhatConverts integration, only qualified leads were sent back to Google Ads as conversions. This taught the algorithm, in real-time, exactly what a high-value lead looks like. As the ad platform learned, it refined its bidding and targeting strategies to prioritize similar high-quality prospects.

“The ad accounts can work more effectively then. They’re not just bidding on form leads, which is typically what everyone’s tracking.”

Because this optimization happened automatically and continuously, Klatch didn’t have to wait for weekly reports to make changes. They were effectively making hundreds of micro-optimizations every day, allowing growth to stack and accelerate.

“That success compounds.”

The Results: 167% Growth and a Thriving Clinic

In just the first three months of implementing this real-time optimization loop, Klatch delivered exceptional results:

• Achieved 167% more patient leads in just 3 months
• Clinic is frequently at capacity and looking to add a second clinic
• Earned the trust of a skeptical client who became a long-term partner

But beyond the numbers, Klatch earned something even more valuable: trust.

With WhatConverts, Klatch transformed from just another agency into a strategic partner that could provide clarity in a complicated industry. Their clients now trust the data, trust the process, and see growth they didn’t think was possible.

Compounding Growth in Action

The story of Klatch isn’t just about better tools — it’s about what happens when those tools work together to create momentum.

By feeding accurate, qualified lead data back into their ad accounts automatically, Klatch unlocked a level of efficiency and performance most agencies only dream of. Every quality lead teaches the algorithm, every adjustment sharpens the focus, and every day, the system compounds its effectiveness.

For agencies looking to break free from the limitations of manual optimization cycles, Klatch’s success proves what’s possible when you let your data work for you in real time.

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