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Apr 29, 2025
How to Enhance Your Shopify Lead Generation – Did You Know?

You’re tracking transactions on your website store already (that’s easy). But what about orders that come in over the phone? How do you get the data you need to see if your Shopify lead generation is turning into sales?

Luckily, WhatConverts now offers a direct Shopify Plugin, making Shopify lead generation and sales tracking easier than ever. With just a few clicks, you can track customer orders, revenue, and complete marketing journeys inside WhatConverts — no custom code or third-party apps required.

Whether you're a Shopify store owner or a marketing agency managing eCommerce clients, this integration helps you move beyond just clicks and impressions — and start tracking leads and sales that matter.

What You Can Do With the WhatConverts Shopify Plugin

Integrating WhatConverts with Shopify unlocks powerful lead generation insights, turning your online store into a lead and sales growth engine. Here's how:

  • Track Shopify orders as sales and capture the full lead journey in WhatConverts.
  • Attribute revenue back to marketing sources, campaigns, keywords, and more.
  • Uncover which marketing strategies generate not just traffic, but high-quality leads and real sales.
  • Build complete lead profiles, showing where each customer came from and how they converted.
  • Generate reports that tie Shopify leads to ROI, helping you make better marketing decisions.

Imagine identifying which Facebook ad campaign brought in your most profitable leads, or seeing how an email newsletter led to a $1,200 order. With WhatConverts, you can turn Shopify customer activity into actionable lead data.

Why This Matters for Shopify Lead Generation

Before this plugin, connecting WhatConverts with Shopify required workarounds — like custom code or third-party tools — making it harder to track true lead performance.

Now, with our official Shopify integration, you can:

  • Streamline lead tracking with an easy, plug-and-play solution.
  • Capture better quality data to fuel lead nurturing and remarketing efforts.
  • Prove ROI on your Shopify lead generation campaigns with confidence.

This isn't just about tracking sales — it's about knowing exactly where your leads come from and what marketing activities are converting visitors into customers.

Setting Up the WhatConverts Shopify Plugin

Getting started is fast and simple:

  1. Install the Plugin
  2. Connect to WhatConverts
    • After installation, log in with your WhatConverts credentials, navigate to the account you’d like to use, and find your tracking ID (Tracking→Tracking Code) Screenshot of WhatConverts platform showing where to find your tracking code.
  3. Add Your ID
    • Plug your unique tracking code into the Shopify App to connect your site to your WhatConverts account. Screenshot of the WhatConverts Shopify app setup screen
  4. Start Tracking Leads in Real-Time
    • See every Shopify lead, their source, and purchase path directly in your WhatConverts dashboard.

Need Help?

Our support team is ready to assist if you need help installing or customizing the Shopify Plugin! You can reach out via chat, phone, or email. Or check out our Help Center for detailed guides.

Want to see the Shopify integration in action? Schedule a demo today and discover how WhatConverts can help you grow your business by connecting marketing to revenue.

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Alex Thompson

Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.

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