G2 Spring ‘25 Reports: Still #1 for Results in Call Tracking, Attribution, & Analytics

One of the most popular software review platforms, G2 ranks 145,000+ business tools based on real, verified user reviews. And each quarter, they release reports that score those tools according to what users are saying.

This quarter, we’re pleased to announce that WhatConverts has defended its title as the top software option for Call Tracking, Attribution, and Marketing Analytics based on user results—a huge honor!

Here are some other highlights from the Sping G2 2025 reports:

• WhatConverts won the #1 spot for 24 different categories in Call Tracking, Attribution, and Marketing Analytics
• Earned a record-breaking 91 badges in Spring 2025
• Now also ranking for Lead Capture, Lead Intelligence, and Conversation Intelligence software categories

Where Our Rankings Come From

How trustworthy is G2? Well, as the largest (60m+ annual visitors) and most trusted platform for software reviews, they take their mission seriously. Each review needs to come from a legitimate, verified user of the software.

Plus, reviews go through a careful screening process where they’re evaluated for:.

• Authenticity
• Relevance
• Unbiased feedback
• Originality

Put simply, reviews that do not meet those publishing standards will not be published. To learn more about G2's scoring and review evaluation methods, please review the resources below.

• Community Guidelines
• G2 Research Scoring Methodologies

WhatConverts: Ranked #1 in 24 Categories (Call Tracking + Attribution + Marketing Analytics)

This recent G2 report shows WhatConverts ranked #1 in a variety of Call Tracking, Attribution, and Marketing Analytics categories, including:

• #1 for Results in Attribution, Inbound Call Tracking, and Marketing Analytics (again!)
• #1 for Call Tracking Momentum
• #1 for Usability in Attribution and Inbound Call Tracking
• #1 for Relationship in Inbound Call Tracking, Attribution, and Marketing Analytics

On top of that, we are now ranked in the top three in 56 categories. Some notable categories include:

• #2 for Usability for Marketing Analytics
• #2 for Mid-Market Implementation for Attribution
• #3 for Implementation in Call Tracking

Last but not least, we’ve broken into new category types! WhatConverts is now recognized in three new G2 categories:

1. Lead Intelligence
2. Lead Capture
3. Conversation Intelligence

So if you haven’t left a review already, be sure to rate us in those categories as well.

Why the Change?

This quarter’s reports reflect one very exciting trend—WhatConverts is becoming more popular. In addition to shattering our past record for G2 badges earned, the platform is now being used by more marketers than ever before. The brand is growing, the tool is getting more powerful, and more serious marketers are logging in daily to get groundbreaking insights.

That said, not all WhatConverts users know how to get the most from the tool. That’s why we created the free course, Lead Tracking: The Six-Step Process. This course shows you exactly how to use WhatConverts to prove your marketing value, delight your clients, and grow your business.

Free Course: 6 Steps to 30% More Leads Learn to grow your marketing ROI with data-fueled decisions & automatic optimizations.

Explore the Free Course

WhatConverts Winter 2025 Core Review Scores

Finally, Spring brought in plenty of great reviews and helped us maintain some of the highest “core” review scores across all Call Tracking, Analytics, or Attribution tools:

• Meets Requirements: 9.4
• Ease of Use: 9.2
• Ease of Setup: 9.3
• Ease of Admin: 9.4
• Quality of Support: 9.8
• Good Partner? (Has the product been a good partner in doing business?): 9.7
• Product Direction (% positive): 9.6 (9.7 in Winter)

Wrapping Up

We're incredibly grateful for all the G2 reviews; your feedback is instrumental in guiding WhatConverts' development and making it the best tool it can be for our valued customers. We hope to score even better next quarter!

Haven’t shared your thoughts yet? You can leave a review below (just click that big orange box). Your input helps us improve and continue delivering the best results for marketers like you.

Want to see why thousands of marketers rely on WhatConverts? Start your 14-day free trial today!