This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

We asked the lead-tracking experts from Paperform to reveal their best practices for moving leads through the sales funnel.

In this guest post, marketing experts from G2 reveal the six most important metrics in B2B content marketing.

Send incoming calls to the right person every time, with Smart Call Routing from WhatConverts.

Improving your landing page conversion rate is as simple as looking at the right data in the right reports.

Apply these five proven client retention strategies to build up your most valuable asset: long-term clients that generate steady revenue.

The two terms inbound marketing and outbound marketing are used commonly throughout the marketing world, but there seems to be...

Analytics and lead tracking reveal a big chunk of your marketing picture, but not the whole thing. To understand your...

WhatConverts lets you capture every lead along with valuable information about the lead. Many people need this information; yourself, your...

Gathering a ton of marketing data is great, but it only impacts your business if you can put it in...