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Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...

As Google Ads becomes more automated, what can marketers do to optimize their ad spend? Train the algorithm on better...

Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...

From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...

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Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

See how one agency turned a leadership shakeup into a new 3-point PPC strategy and netted their client 42% year-over-year...