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The Psychology of Conversion Copy: How to Write Words That Drive Action

Learn how psychological triggers in conversion copy influence buyer behavior. Boost lead quality and ROI with proven persuasive writing techniques.
Should your business use local or toll free numbers?
Marketing
Should your business use local or toll free numbers?

In this post, we reveal the advantages and disadvantages of using local or toll free business numbers.

Guest post: Tips and tricks for effective lead management
Marketing
Guest post: Tips and tricks for effective lead management

We asked the lead-tracking experts from Paperform to reveal their best practices for moving leads through the sales funnel.

Product Update: The Magic of Smart Call Routing
Marketing
Product Update: The Magic of Smart Call Routing

Send incoming calls to the right person every time, with Smart Call Routing from WhatConverts.

5 Client Retention Strategies for your Agency
Marketing
5 Client Retention Strategies for your Agency

Apply these five proven client retention strategies to build up your most valuable asset: long-term clients that generate steady revenue.

Guest Post: The Misunderstood Art of Inbound Marketing
Marketing
Guest Post: The Misunderstood Art of Inbound Marketing

The two terms inbound marketing and outbound marketing are used commonly throughout the marketing world, but there seems to be...

Product Update: Assign Users Roles and Permissions
Marketing
Product Update: Assign Users Roles and Permissions

WhatConverts lets you capture every lead along with valuable information about the lead. Many people need this information; yourself, your...

6 Marketing Report Templates You'll Actually Use
Marketing
6 Marketing Report Templates You'll Actually Use

Gathering a ton of marketing data is great, but it only impacts your business if you can put it in...

3 Digital Marketing Tools That Will Make Your Job Easier
Marketing
3 Digital Marketing Tools That Will Make Your Job Easier

You're here because you want to be a better, more efficient marketer. Self-improvement is admirable, especially when self-improvement also helps...

Qualified Leads: The Key to More Effective Marketing
Marketing
Qualified Leads: The Key to More Effective Marketing

You don’t mix oil and water, or orange juice and toothpaste. The same goes for mixing qualified leads and bad...

CRM Tools Aren't Just for Sales: Why Marketers Need CRMs Too
Marketing
CRM Tools Aren't Just for Sales: Why Marketers Need CRMs Too

Consider, for a moment, how your business uses its Customer Relationship Management (CRM) system. At many businesses that have CRM...

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