Sometimes the most important lessons take the longest to learn. As a marketer, it took me awhile to realize that...

ROI; everyone wants it. Few people know how to find it. It’s become a buzzword, but ROI is so much...

A successful marketing agency’s primary focus is to cultivate long-term clients that are happy with their results. Some of the...

Two challenges face every marketer; generating value and demonstrating value. As a marketer, it's crucial to show value. Easy to...

Importing conversions into Google Ads (AdWords) is easy and there are multiple ways to make sure all of your incoming...

Bing Ads doesn’t have to be on the list of PPC “no-nos” for your business. The truth is, search volume...

Is it possible to use Google AdWords to generate quality leads for real estate agents? Let's be honest, generating leads...

As we all know, Google makes many changes to their organic and paid search throughout the year and the WhatConverts...

When it comes to your pay-per-click (PPC) campaigns in AdWords, you might notice data discrepancies with native integrations that are...

Let's discuss the 3 options available to you when implementing your call tracking. Each option works in a slightly different...