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PPC Marketing Spend Optimization: 7 Best Practices to Maximize ROI and Minimize Waste

Learn 7 expert-backed PPC marketing spend optimization strategies to maximize ROI, avoid budget pitfalls, and drive high-quality leads for your campaigns.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

5 Reasons to Change The Way You Think About Marketing Reports
Lead Analytics
5 Reasons to Change The Way You Think About Marketing Reports

Throughout my 20 year journey as a marketer, I’ve tried to find the perfect way to figure out what marketing...

From Marketing Chaos to Marketing Clarity - Part II
Lead Analytics
From Marketing Chaos to Marketing Clarity - Part II

Welcome to Part II of our series on turning marketing chaos into marketing clarity. In Part I, we identified the...

From Marketing Chaos to Marketing Clarity - Part I
Lead Analytics
From Marketing Chaos to Marketing Clarity - Part I

Business owners, agencies and clients all face the same problem with marketing: How do you know if it’s working? On...

Avoid These 6 Mistakes in Digital Marketing Analytics
Lead Analytics
Avoid These 6 Mistakes in Digital Marketing Analytics

A digital marketing analytics help marketers prove success, but if you're using the analytics wrong, you might not be able...

5 Things Marketers Need to Know About Google Analytics
Lead Analytics
5 Things Marketers Need to Know About Google Analytics

Google Analytics can't be your only tool. Imagine if you only had one pan in your kitchen. It would be...

Automate Your Marketing Reports: Introducing Scheduled Reports
Lead Analytics
Automate Your Marketing Reports: Introducing Scheduled Reports

While scheduled reports are nothing new for the marketing industry, this has been a common feature request for WhatConverts and...

10 Do's and Don'ts for Your Google Analytics Report
Lead Analytics
10 Do's and Don'ts for Your Google Analytics Report

Digital marketers live and die by Google Analytics (GA), but should they? Marketers love GA because it speaks their language....

The 6 Personalities You Need to Please in Client Reporting
Lead Analytics
The 6 Personalities You Need to Please in Client Reporting

What’s the biggest challenge your agency will face in the coming year? When agencies were asked this question in a...

Enhanced Lead Tracking With Your CRM
Lead Analytics
Enhanced Lead Tracking With Your CRM

Leads are the lifeblood of companies and managing those leads and the marketing that delivers can increase sales and growth....

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