BECOME A POWER-USER 🏆 Maximize the full potential of WhatConverts! Learn more

Featured Article

PPC Marketing Spend Optimization: 7 Best Practices to Maximize ROI and Minimize Waste

Learn 7 expert-backed PPC marketing spend optimization strategies to maximize ROI, avoid budget pitfalls, and drive high-quality leads for your campaigns.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

How to Measure Marketing Effectiveness in 2025
Lead Analytics
How to Measure Marketing Effectiveness in 2025

To measure marketing effectiveness in 2025, you have to ditch the vanity metrics and focus on leads. It's easier than...

What is paid search analysis?
Lead Analytics
What is paid search analysis?

Learn how to conduct effective paid search analysis to improve campaign performance. Move beyond basic metrics to understand which PPC...

How to Turn a $2M PPC Budget into $18M Earned Revenue
Lead Analytics
How to Turn a $2M PPC Budget into $18M Earned Revenue

Learn how an agency and WhatConverts customer used PPC optimization to transform a $2M ad spend into $18M revenue for...

Lead Value in Proving Marketing ROI for Service-Based Businesses
Lead Analytics
Lead Value in Proving Marketing ROI for Service-Based Businesses

Boost marketing ROI by focusing on lead value. Discover key strategies to qualify, track, and value leads for measurable business...

Agency Strikes Gold with £205,000 Win by Mining Niche Keywords
Lead Analytics
Agency Strikes Gold with £205,000 Win by Mining Niche Keywords

Niche keywords are vital for high-value, low-cost PPC campaigns. Here's how one agency earned £205,000 in 90 Days by targeting...

Agency Untangles Attribution Knot, Scales Client to $1M
Lead Analytics
Agency Untangles Attribution Knot, Scales Client to $1M

See how marketing attribution helped an agency solve complex ROI challenges, optimize PPC campaigns, and scale a client to $1M...

Google Ads Optimization: Capacity-Based Ad Spend – Did You Know?
Lead Analytics
Google Ads Optimization: Capacity-Based Ad Spend – Did You Know?

Maximize ROI with capacity-based Google Ads optimization. Tailor ad spend to match service capacity using WhatConverts' powerful tools.

The Quantity → Quality Shift: Agency Boosts Quality Calls & Conversion Rates by 30%
Lead Analytics
The Quantity → Quality Shift: Agency Boosts Quality Calls & Conversion Rates by 30%

See how one agency's shift from lead quantity to lead quality led to massive gains in marketing effectiveness and ROI.

Attribution Models in WhatConverts – Did You Know?
Lead Analytics
Attribution Models in WhatConverts – Did You Know?

Explore the benefits of switching attribution models to improve marketing performance. Discover how the right model can provide clearer insights...

Get the latest from WhatConverts

Monthly marketing advice, delivered straight to your inbox.

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Users Love Us Badge
    G2 High Performer Badge
    G2 High Performer Small Business Badge
    G2 Momentum Leader Badge
    G2 High Performer Europe Badge