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PPC Marketing Spend Optimization: 7 Best Practices to Maximize ROI and Minimize Waste

Learn 7 expert-backed PPC marketing spend optimization strategies to maximize ROI, avoid budget pitfalls, and drive high-quality leads for your campaigns.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Spotting Missed Client Opportunities - Did You Know?
Lead Analytics
Spotting Missed Client Opportunities - Did You Know?

Lost opportunities = lost revenue. Luckily, WhatConverts makes it easy to see when clients are missing their opportunities to close...

How to Optimize Google Ads to Only Target Qualified Leads
Lead Analytics
How to Optimize Google Ads to Only Target Qualified Leads

Learn how to optimize your Google Ads account to target qualified leads that convert using 8 actionable steps to improve...

Find Peak Conversion Times - Did You Know?
Lead Analytics
Find Peak Conversion Times - Did You Know?

When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

Compare Attribution Models - Did You Know?
Lead Analytics
Compare Attribution Models - Did You Know?

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

How to Fill In GA4's Data Gaps Using Lead Tracking Tools
Lead Analytics
How to Fill In GA4's Data Gaps Using Lead Tracking Tools

Google Analytics is a must for marketers, but it leaves behind some serious data gaps. See how to fill those...

Field Mapping: How To Make Lead Management Even Easier
Lead Analytics
Field Mapping: How To Make Lead Management Even Easier

Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

Path to $1M MRR: Agency Shifts from Vendor to Partner w/ Advanced Reporting
Lead Analytics
Path to $1M MRR: Agency Shifts from Vendor to Partner w/ Advanced Reporting

To truly stand out as a marketing agency, you need to be a partner, not a vendor. See how this...

Did You Know – View Duplicate/Spam Leads
Lead Analytics
Did You Know – View Duplicate/Spam Leads

Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.

Did You Know – Custom Fields
Lead Analytics
Did You Know – Custom Fields

Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...

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