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Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

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See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

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Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...

Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...