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Attribution Modeling: A Human's Guide to Complex Data

Confused by attribution modeling? Learn which model best fits your business needs and how to track true marketing ROI with this straightforward guide.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Customer Reporting Trends: How to Use Value-Based Metrics
Lead Analytics
Customer Reporting Trends: How to Use Value-Based Metrics

Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...

How to Measure Lead Generation Metrics with WhatConverts
Lead Analytics
How to Measure Lead Generation Metrics with WhatConverts

WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.

Are Google Ads Worth It?
Lead Analytics
Are Google Ads Worth It?

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it? WhatConverts can tell...

What Can You Learn from Attribution Reports?
Lead Analytics
What Can You Learn from Attribution Reports?

Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

Landing Page Analytics: 5 Ways to Increase Conversions
Lead Analytics
Landing Page Analytics: 5 Ways to Increase Conversions

Want to see more conversion when you look at your landing page analytics? You'll have to incorporate certain elements into...

6 of the Best Marketing Attribution Tools in 2025
Lead Analytics
6 of the Best Marketing Attribution Tools in 2025

Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison
Lead Analytics
CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison

In this post, we discuss what differentiates WhatConverts (our call tracking software) from CallRail and CallTrackingMetrics.

Definitive Guide to Digital Marketing Attribution Software
Lead Analytics
Definitive Guide to Digital Marketing Attribution Software

The more money you're spending on digital marketing, the more important it is that you have accurate marketing attribution software.

4 Best CallTrackingMetrics Alternatives (In-Depth Look)
Lead Analytics
4 Best CallTrackingMetrics Alternatives (In-Depth Look)

Looking for an alternative to CallTrackingMetrics? In this post, we’ll list 4 other call tracking solutions that you should take...

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