Connect WhatConverts to Google Analytics

Note: The Google Analytics integration allows for a maximum of 5 connections to your WhatConverts account.

1In your WhatConverts profile, click "Tracking" from the top menu. Click "Integrations". Click "View Details" under Google Analytics.

2Select "Add Property" from the left side menu. For Universal Analytics, add your Google Analytics Tracking ID and click "Next Step".

Note: To connect to Google Analytics 4, please see Connect WhatConverts to Google Analytics 4.

3Select the Lead Types that you would like to pass to Google Analytics and click "Finish".

Note: Your leads will be sent to Google Analytics as Events. To see your Events in your Traffic Data, you will need to set up Goals. The following articles go over how to set up Goals by Lead Type in Google Analytics:

• • Phone Calls
  • Web Forms
  • Chats
  • E-Commerce Transactions